My areas of expertise.
- User Research
- UX/UI Design
- End-to-end Product Design
- Workshop Facilitation
- Design Leadership
- Mobile App Design
- Strategic Thinking
- Human-centred Design
- Stakeholder Engagement
- Design Systems
- Agile way of work
- Design Management
A bit about me.
Based in Brisbane Australia, I am a Senior UX/UI Designer with 20+ years of design industry experience, over of those 12 years focusing on end-to-end design for web and mobile applications.
I love crafting human-centric designs that solve customer needs and drive business results. I am skilled in various design methodologies, user research and wireframing to high-fidelity prototyping and UI design through to stakeholder engagement.
I have a proven ability to lead design projects from concept to launch, delivering exceptional user experiences.
See my employment history or contact me via on Linkedin
My latest role.
Most latest role.
Senior Product Designer • Sime Darby Industrial
I was on a cross-functional agile team leading the end-to-end design for the customer web and mobile applications for all of Sime Darby’s Caterpillar dealerships across the Asia-Pacific region.
Using human-centred design methodologies I collaborated closely with product owners, business analysts, technical & QA teams as well as business SMEs to ensure the best customer experience and meet business goals.
I was an integral member of the team that launched Hastings Deering’s customer app on web and mobile (iOS and Android).
